PENGARUH PERUBAHAN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP KINERJA DOSEN DAN KARYAWAN DI PERGURUAN TINGGI SWASTA
Abstract
Competition between universities in Indonesia is increasingly fierce with the growth of higher education institutions, especially private universities. This has caused many private universities to formulate strategies to win the competition, one of which is by rebranding. The Trilogy University is one of the many private universities that rebranded through the change of name and status from high school (STEKPI) to become a university (Trilogy University). In this study we examined how University Trilogy can improve the performance of lecturers and employees by analyzing the influence of organizational change and organizational culture on the performance of lecturers and employees using SmartPLS software as a data processing tool. This study involved 31 lecturer respondents and employees who had worked for more than 8 years at the college. The results of this study state that organizational change can affect organizational culture that has an impact on the performance of lecturers and employees. However, if organizational changes are tested directly on the performance of lecturers and employees, organizational changes do not have a significant effect.
Keywords: rebranding, organizational change, organizational culture, lecturer and employee performance
Persaingan antar perguruan tinggi di Indonesia semakin sengit dengan semakin bertumbuhnya perguruan tinggi, terutama perguruan tinggi swasta. Hal ini menyebabkan banyak perguruan tinggi swasta yang menyusun strategi demi memenangkan persaingan, salah satunya dengan melakukan rebranding. Universitas Trilogi merupakan salah satu dari sekian banyak perguruan tinggi swasta yang melakukan rebranding melalui perubahan nama dan status dari sekolah tinggi (STEKPI) menjadi universitas (Universitas Trilogi). Pada penelitian ini kami meneliti bagaimana Universitas Trilogi dapat meningkatkan kinerja dosen dan karyawannya dengan menganalisis pengaruh antara perubahan organisasi dan budaya organisasi terhadap kinerja dosen dan karyawan dengan menggunakan software SmartPLS sebagai alat pengolahan data. Penelitian ini melibatkan 31 responden dosen dan karyawan yang telah bekerja lebih dari 8 tahun pada perguruan tinggi tersebut. Hasil penelitian ini menyatakan bahwa perubahan organisasi dapat mempengaruhi budaya organisasi yang berdampak terhadap kinerja dosen dan karyawan. Akan tetapi, jika perubahan organisasi diuji secara langsung terhadap kinerja dosen dan karyawan, perubahan organisasi tidak memberikan pengaruh yang signifikan.
Kata kunci: rebranding, perubahan organisasi, budaya organisasi, kinerja dosen dan karyawan
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