Pengukuran Kinerja Manajemen Rantai Pasokan Dalam Industri Kecantikan (B) Menggunakan Model SCOR

Varell Ari Yuana, Akbar Maulana Ramadhan, Fadjar Dermawan, Anies Lastiati

Abstract


In facing the complex dynamics of the beauty industry, this research aims to explore and measure the performance of supply chain management in the beauty industry, which exhibits high demand fluctuations, rapid product variations, and dynamic beauty trends. In this study, there is a conceptual framework that encompasses key aspects of supply chain management for beauty salons. Drawing from successful concepts in other sectors, referencing Prasadja Ricardianto et al.'s (2022) research on the implementation of the Supply Chain Operations Reference model in the oil and gas industry, and Javid Moosavi et al.'s (2022) study highlighting the impact of the COVID-19 pandemic on the supply chain. The research methodology involves surveys and data analysis from a number of beauty salons to identify key factors influencing supply chain performance. Performance measurement will include aspects of operational efficiency, responsiveness to changes, and customer satisfaction. The results of this research are expected to provide new insights for salon owners, supply chain managers, and stakeholders in the company. By understanding and improving supply chain management, beauty salons can gain a competitive advantage, maintain operational smoothness, and provide high-quality services to customers in the face of rapid changes in such a dynamic industry.

Keywords: Supply Chain Management, Beauty, Service, Supply Chain Operations Reference.


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DOI: https://doi.org/10.31326/.v5i2.1997

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