ANALISIS KINERJA ROTI'O CABANG KOTA TANGERANG DENGAN PENDEKATAN BALANCED SCORECARD

Endah Putria Dewi Yati, Yasmin Fitria, Dian aldharis, Lely Dahlia

Abstract


This research discusses the Balance Scorecard approach at Roti 'O Tangerang Branch as a strategic tool in measuring company performance. This company in the bakery sector faces challenges in measuring and improving its performance, especially after an increase in sales in the last three months of 2023. This research method uses a qualitative method, with a SWOT quadrant qualitative data analysis approach. The qualitative method is a method that focuses on in-depth observation. Qualitative research pays attention to humanism or individual humans and human behavior. The research results show that Roti'O's performance has reached 84%, which means good. Thus, this research makes a contribution by involving Roti'O Tangerang branch with four perspectives in BSC. Data was collected through interviews, Google Form questionnaires, and performance measurement results show that Roti'O has reached 86.8%, which means good.

 

Keywords: Balanced Scorecard_1; Company performance_2; SWOT Analysis_3; Bakery_4


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References


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DOI: https://doi.org/10.31326/.v5i2.1999

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