Ethereal Lenscraft Company Profile UI/UX Design Using Design Thinking Approach

Zulkifli Azis, Rulliansyah Sugianto

Abstract


 Ethereal Lenscraft is a company specializing in photography and videography, with its company profile designed to effectively market its services. The primary focus of the website is to enhance user interactivity and satisfaction for those seeking documentation services for their events. Therefore, it is essential to conduct research from a design perspective, particularly in terms of UI/UX. This study employs the Design Thinking methodology to enhance the user interface (UI) and user experience (UX) of the "Ethereal Lenscraft" website, which offers photography and videography services tailored to specific events. The research follows the Design Thinking steps, including empathy, definition, ideation, prototyping, and testing, to ensure that the user experience aligns with expectations and leaves a lasting impression. Additionally, the photography industry entails technical complexities and various supporting elements, including equipment and personnel. Photography and videography works are categorized into commercial, journalistic, and artistic/expression genres. The outcomes of this study will serve as a benchmark for enhancing user experience and fostering deeper interactions on the "Ethereal Lenscraft" company profile website.

 


Keywords


Design Thinking; User Interface Design; User Experience

Full Text:

PDF

References


Faraz Ahmed Wajidi, Eruj Wajidi Rehan, Mahwish Saeed, Kamila Mariam Iftikhar, and Anosh Tahir, “Technology Trends and Their Impact on the E-commerce Industry,” Int. J. Soc. Sci. Entrep., 2023, doi: 10.58661/ijsse.v3i4.227.

Hamed Taherdoost, “An Overview of Trends in Information Systems: Emerging Technologies that Transform the Information Technology Industry,” Cloud Comput. Data Sci., 2022, doi: 10.37256/ccds.4120231653.

H. Joo, “A study on understanding of UI and UX, and understanding of design according to user interface change,” Int. J. Appl. Eng. Res., 2017.

H. Ilham, B. Wijayanto, and S. P. Rahayu, “ANALYSIS AND DESIGN OF USER INTERFACE/USER EXPERIENCE WITH THE DESIGN THINKING METHOD IN THE ACADEMIC INFORMATION SYSTEM OF JENDERAL SOEDIRMAN UNIVERSITY,” J. Tek. Inform., 2021, doi: 10.20884/1.jutif.2021.2.1.30.

T. Antopani, “FOTOGRAFI, PARIWISATA, DAN MEDIA AKTUALISASI DIRI,” REKAM J. Fotogr. Telev. dan Animasi, 2016, doi: 10.24821/rekam.v11i1.1293.

M. Pande and S. V. Bharathi, “Theoretical foundations of design thinking – A constructivism learning approach to design thinking,” Think. Ski. Creat., 2020, doi: 10.1016/j.tsc.2020.100637.

R. Bender-Salazar, “Design thinking as an effective method for problem-setting and needfinding for entrepreneurial teams addressing wicked problems,” J. Innov. Entrep., 2023, doi: 10.1186/s13731-023-00291-2.

R. Pérez‐rodríguez et al., “Usability, user experience, and acceptance evaluation of capacity: A technological ecosystem for remote follow‐up of frailty,” Sensors, 2021, doi: 10.3390/s21196458.

R. Bartlett, J. A. Boyle, J. Simons Smith, N. Khan, T. Robinson, and R. Ramaswamy, “Evaluating human-centred design for public health: a case study on developing a healthcare app with refugee communities,” Res. Involv. Engagem., 2021, doi: 10.1186/s40900-021-00273-2.

I. Göttgens and S. Oertelt-Prigione, “The Application of Human-Centered Design Approaches in Health Research and Innovation: A Narrative Review of Current Practices,” JMIR mHealth and uHealth. 2021. doi: 10.2196/28102.

I. Darmawan, M. S. Anwar, A. Rahmatulloh, and H. Sulastri, “Design Thinking Approach for User Interface Design and User Experience on Campus Academic Information Systems,” Int. J. Informatics Vis., 2022, doi: 10.30630/joiv.6.2.997.

A. A. Krishnavarty, M. Defriani, and T. I. Hermanto, “UI/UX Design for Language Learning Mobile Application Chob Learn Thai Using the Design Thinking Method,” SinkrOn, 2022, doi: 10.33395/sinkron.v7i3.11585.

D. Saputra and R. Kania, “Designing User Interface of a Mobile Learning Application by Using a Design Thinking Approach: A Case Study on UNI Course,” J. Mark. Innov., 2022, doi: 10.35313/jmi.v2i2.36.

A. Efeoǧlu and C. Moller, “Redesigning design thinking for codesign with nondesigners: a method efficiency perspective,” Des. Sci., 2023, doi: 10.1017/dsj.2023.11.

E. Z. Dewi, M. Fransisca, R. I. Handayani, and F. L. D. Cahyanti, “Analysis and Design of UI/UX Mobile Applications for Marketing of UMKM Products Using Design Thinking Method,” Sinkron, 2022, doi: 10.33395/sinkron.v7i4.11505.




DOI: https://doi.org/10.31326/jisa.v8i1.2294

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Zulkifli Azis, Rulliansyah Sugianto

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


JOURNAL IDENTITY

Journal Name: JISA (Jurnal Informatika dan Sains)
e-ISSN: 2614-8404, p-ISSN: 2776-3234
Publisher: Program Studi Teknik Informatika Universitas Trilogi
Publication Schedule: June and December 
Language: English
APC: The Journal Charges Fees for Publishing 
IndexingEBSCODOAJGoogle ScholarArsip Relawan Jurnal IndonesiaDirectory of Research Journals Indexing, Index Copernicus International, PKP IndexScience and Technology Index (SINTA, S4) , Garuda Index
OAI addresshttp://trilogi.ac.id/journal/ks/index.php/JISA/oai
Contactjisa@trilogi.ac.id
Sponsored by: DOI – Digital Object Identifier Crossref, Universitas Trilogi

In Collaboration With: Indonesian Artificial Intelligent Ecosystem(IAIE), Relawan Jurnal IndonesiaJurnal Teknologi dan Sistem Komputer (JTSiskom)

 

 


JISA (Jurnal Informatika dan Sains) is Published by Program Studi Teknik Informatika, Universitas Trilogi under Creative Commons Attribution-ShareAlike 4.0 International License.