{"id":78349,"date":"2020-10-31T15:00:24","date_gmt":"2020-10-31T08:00:24","guid":{"rendered":"https:\/\/trilogi.ac.id\/universitas\/?p=78349"},"modified":"2020-11-19T13:01:00","modified_gmt":"2020-11-19T06:01:00","slug":"marketpreneur-7-seminar-workshop-kompetisi-15-16-31-oktober-2020","status":"publish","type":"post","link":"https:\/\/trilogi.ac.id\/stekpi\/78349\/","title":{"rendered":"MARKETPRENEUR #7 “SEMINAR, WORKSHOP, KOMPETISI” 15, 16, 31 Oktober 2020"},"content":{"rendered":"

NATIONAL SEMINAR<\/strong>
\n\u201dCreativity Development in Marketing<\/strong>
\nStrategies During the New Normal Era\u201d<\/strong><\/p>\n

Himpunan Mahasiswa Manajemen Universitas Trilogi (HIMAMEN)
\nmempersembahkan kembali rangkaian acara MARKETPRENEUR 7 dengan tema \u201cBuilding
\nOptimism and Opportunity in the Middle of Uncertainty During the New Normal Era\u201d mulai
\ntanggal 18 Juli \u2013 21 September 2020 dan 15 Oktober \u2013 17 Oktober 2020. Salah satu Rangkaian
\nacara MARKETPRENEUR 7 adalah Seminar Nasional yang diadakan pada hari Kamis, 15
\nOktober 2020 secara online Via ZOOM.<\/p>\n

 <\/p>\n

Seminar MARKETPRENEUR 7 kali ini ber tema kan \u201cCreativity Development in Marketing
\nStrategies During the New Normal Era\u201d dan dihadiri oleh Bapak R. Dwi Sunu Kanto, M.Sc.,
\nPh.D. selaku Dekan Fakultas Ekonomi dan Bisnis, serta para Dosen Universitas Trilogi,dan
\nYang dihadiri dengan +\/- 200 peserta yang terdiri dari peserta MARKETPRENEUR
\nCOMPETITION tingkat Universitas Nasional, mahasiswa Universitas Trilogi, universitas lain,
\nhingga para professional.<\/p>\n

 <\/p>\n

Seminar MARKETPRENEUR 7 dimulai dengan pembukaan dari MC, dilanjutkan dengan
\nmenyanyikan lagu Indonesia Raya dan Hymne Universitas Trilogi. Setelah itu, ada pemberian
\nsambutan dari Leni Titania Cahyono Putri selaku Ketua Pelaksana Seminar
\nMARKETPRENEUR 7, Samjaya selaku Ketua HIMAMEN Trilogi, Bapak R. Dwi Sunu
\nKanto, M.Sc., Ph.D. selaku Dekan Fakultas Ekonomi dan Bisnis. Peresmian Acara Seminar
\nMARKETPRENEUR 7 dilakukan secara simbolis oleh sambutan yang dilakukan oleh Bapak
\nR. Dwi Sunu Kanto, M.Sc., Ph.D. selaku Dekan Fakultas Ekonomi dan Bisnis, Samjaya selaku
\nKetua HIMAMEN, Leni Titania Cahyono Putri selaku Ketua Pelaksana Seminar
\nMARKETPRENEUR 7.<\/p>\n

 <\/p>\n

Acara dilanjutkan dengan Keynote Speech oleh Bapak Dr. (Cand.) Zulfikar Alimuddin, B.Eng.,
\nMM, CPC, CEC (Director of HAFECS) dengan pembahasan tentang \u201cCreativity Thinking
\ndalam membangun bisnis di era New Normal\u201d. Pada sesi ini, Bapak Zulfikar menjelaskan
\nmengenai membangun pikiran kreatif dalam strategi pemasaran, asal usul lahirnya kreatifitas,
\nmacam-macam proses kreatif , melakukan marketing produk, efektifitas konten marketing, dan
\nbagaimana menggunakan kreatifitas dalam marketing. Selanjutnya pada sesi pertama,
\nmelakukan kegiatan tanya jawab seputar materi seminar antara audiens dan narasumber yang
\ndipandu oleh MC acara seminar yaitu Dheandra Laurensha dan Devi Oktaviani kemudian foto
\nbersama.<\/p>\n

 <\/p>\n

Sebelum memasuki sesi pembicara kedua, ada kegiatan dokumentasi yaitu foto bersama yang
\ndipandu oleh MC. Pada sesi kedua oleh Ginza Rheza selaku Founder \/ CEO Selected
\nCommunication & Sudut Pandang Kopi, yang membahas tentang \u201cTarget Market dan
\nConsument Behaviour\u201d pada sesi ini Bapak Ginza menjelaskan mengenai cara mengenal
\nTarget Pasar dan Consument behaviour, Bagaimana cara menganalisa kekuatan suatu Brand,
\nmencari USP dari brand bisnis yang kita miliki, Siapa Our competitor, Cara memilih Tools
\nMarketing Digital yang cocok untuk bisnis yang kita jalani. Sehingga sangat mempengaruhi
\nkepersiapan sebelum memulai bisnis yang benar. Selanjutnya pada sesi kedua, melakukan
\nkegiatan tanya jawab seputar materi seminar antara audiens dan narasumber yang dipandu oleh
\nMC acara seminar yaitu Dheandra Laurensha dan Devi Oktaviani kemudian foto bersama.
\nSebelum acara seminar ini selesai, terdapat presentasi sponsor yaitu pihak Lokalate, dan
\npemberian 4 doorprize kepada peserta yang beruntung dan kepada peserta yang memiliki
\npertanyaan terbaik.<\/p>\n

 <\/p>\n

Acara ini dapat terselenggara dengan dukungan dan partisipasi dari Himpunan Manajemen
\nMahasiswa Trilogi (HIMAMEN Trilogi), Universitas Trilogi, disponsori oleh Lokalate, dan
\nPartner Acara Mahasiswa, Share Event, Update Lomba, PrambananPos, Seminar Land,
\nWebinarZoom, Event Campus, LombaMahasiswa.id, Event Pemuda Jakarta, Seminar Gratis,
\nEvent Mahasiswa, Event Journal. Kami menyampaikan terimakasih dan apresiasi yang
\nsetinggi-tingginya kepada pihak-pihak yang sudah mendukung demi terselenggaranya acara
\nini. Harapan kami, semoga acara kami ini dapat menambah ilmu dan wawasan untuk para
\npeserta dan memberikan manfaat bagi semua pihak yang turut berpartisipasi. Semoga acara
\nkami ini dapat terus berjalan tiap tahunnya agar selalu memberikan ilmu dan wawasan kepada
\norang banyak. Terimakasih.<\/p>\n","protected":false},"excerpt":{"rendered":"

NATIONAL SEMINAR \u201dCreativity Development in Marketing Strategies During the New Normal Era\u201d Himpunan Mahasiswa Manajemen Universitas Trilogi (HIMAMEN) mempersembahkan kembali rangkaian acara MARKETPRENEUR 7 dengan tema \u201cBuilding Optimism and Opportunity in the Middle of Uncertainty During the New Normal Era\u201d mulai tanggal 18 Juli \u2013 21 September 2020 dan 15 Oktober \u2013 17 Oktober 2020. […]<\/p>\n","protected":false},"author":28,"featured_media":78350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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