{"id":81062,"date":"2025-05-14T10:29:06","date_gmt":"2025-05-14T03:29:06","guid":{"rendered":"https:\/\/trilogi.ac.id\/stekpi\/?p=81062"},"modified":"2025-05-14T10:29:06","modified_gmt":"2025-05-14T03:29:06","slug":"universitas-trilogi-gandeng-marketeers-bahas-marketing-di-era-digital","status":"publish","type":"post","link":"https:\/\/trilogi.ac.id\/stekpi\/2025\/05\/14\/universitas-trilogi-gandeng-marketeers-bahas-marketing-di-era-digital\/","title":{"rendered":"Universitas Trilogi Gandeng Marketeers Bahas Marketing di Era Digital"},"content":{"rendered":"<p><strong>RM.id<\/strong>\u00a0\u00a0Rakyat Merdeka &#8211;\u00a0<a href=\"https:\/\/rm.id\/tags\/75979\/universitas-trilogi\">Universitas Trilogi<\/a>\u00a0bersama\u00a0<a href=\"https:\/\/rm.id\/tags\/282938\/marketeers\">Marketeers<\/a>\u00a0menggelar diskusi strategis bertajuk \u201cDi Balik Event\u00a0<a href=\"https:\/\/rm.id\/tags\/52393\/marketing\">Marketing<\/a>\u201d, di Auditorium Universitas Trilogi, Jakarta, Selasa (15\/4\/2025). Kolaborasi ini menelaah bagaimana\u00a0<em>event marketing\u00a0<\/em>memainkan peran kunci dalam membangun keterlibatan yang bermakna antara brand dan konsumen di era ekonomi berbasis pengalaman.<\/p>\n<p>&nbsp;<\/p>\n<p>Acara ini dihadiri akademisi, mahasiswa, siswa, serta para marketer. Mereka mendalami bagaimana interaksi langsung dalam event bisa menciptakan hubungan emosional yang lebih kuat antara brand dan audiens, sekaligus memperkuat loyalitas konsumen.<\/p>\n<p>&nbsp;<\/p>\n<p>Dosen Marketing Universitas Trilogi, Aam Bastaman, menyampaikan bahwa event marketing saat ini bukan sekadar sarana promosi, tetapi medium strategis untuk menciptakan pengalaman yang membekas. &#8220;<em>Brand\u00a0<\/em>yang mampu membangun relasi langsung dengan konsumen melalui event akan lebih mudah tertanam dalam memori publik,&#8221; ujarnya, dalam keterangan yang diterima redaksi, Jumat (9\/5\/2025).<\/p>\n<div><ins class=\"adsbygoogle\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4856760029410872\" data-ad-slot=\"7379219380\" data-adsbygoogle-status=\"done\" data-ad-status=\"unfilled\"><\/p>\n<div id=\"aswift_1_host\"><\/div>\n<p><\/ins><\/div>\n<div id=\"ads_parallax_baca_1\" class=\"text-center\"><\/div>\n<p>Dia mencontohkan Piala Dunia, yang ditonton lebih dari 5 miliar orang secara global, sebagai bukti nyata kekuatan event dalam memperluas jangkauan dan membangun kesadaran merek.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Chief Operating Officer\u00a0<\/em>Marketeers, Sigit Kurniawan, menekankan pentingnya brand activation sebagai strategi komunikasi yang lebih intensif dan bermakna. \u201c<em>Brand activation\u00a0<\/em>bukan hanya kampanye sesaat, tapi tentang bagaimana brand hadir secara nyata untuk menghibur, mengedukasi, dan menyampaikan nilai-nilai dengan mendalam,\u201d katanya.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Sigit membagikan formula 3C yakni\u00a0<em>Cash, Content<\/em>, dan\u00a0<em>Crowd\u00a0<\/em>yang menjadi tolok ukur kesuksesan sebuah event marketing. \u201cTanpa audiens yang hadir, bahkan event terbaik sekalipun tidak akan memberikan dampak apa-apa,\u201d jelasnya.<\/p>\n<p>&nbsp;<\/p>\n<p>Rektor Universitas Trilogi, Pramono Hari Adi, menegaskan bahwa forum ini juga merupakan bagian dari upaya konkret kampus dalam memperkuat peran sebagai kampus berdampak. \u201cKegiatan ini bukan hanya perayaan pengetahuan, tetapi bagian dari misi besar Universitas Trilogi untuk menjembatani dunia akademik dan industri,\u201d ujarnya.<\/p>\n<p>&nbsp;<\/p>\n<p>Sebagai institusi pendidikan tinggi yang menjunjung semangat kolaborasi dan kemandirian, Universitas Trilogi terus berkomitmen mencetak lulusan yang tidak hanya unggul secara akademik, tetapi juga memiliki jiwa teknososiopreneur. Komitmen ini menjadikan Universitas Trilogi sebagai salah satu pelopor dalam melahirkan generasi masa depan yang siap menjawab tantangan global.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RM.id\u00a0\u00a0Rakyat Merdeka &#8211;\u00a0Universitas Trilogi\u00a0bersama\u00a0Marketeers\u00a0menggelar diskusi strategis bertajuk \u201cDi Balik Event\u00a0Marketing\u201d, di Auditorium Universitas Trilogi, Jakarta, Selasa (15\/4\/2025). Kolaborasi ini menelaah [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":80976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-81062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita"],"_links":{"self":[{"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/posts\/81062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/comments?post=81062"}],"version-history":[{"count":1,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/posts\/81062\/revisions"}],"predecessor-version":[{"id":81063,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/posts\/81062\/revisions\/81063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/media\/80976"}],"wp:attachment":[{"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/media?parent=81062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/categories?post=81062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.ac.id\/stekpi\/wp-json\/wp\/v2\/tags?post=81062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}